Monday, March 17, 2014

Strategic Communications and Social Media

I've written previously about social media security. Another element of social media-related risk management is strategic communications. As the guy behind Terminal Lance notes, America's soldiers have showcased poor judgment on social networks in recent weeks, leading the Army to publish a new education campaign. This includes an article entitled Social media antics can ruin career, misrepresent military services, for which the tagline is dead on: "Soldier. Civilian. Self. There are no split personalities in social media."

Regardless of your affiliation, it's important to keep these concepts in mind. Any strategic corporal can do serious damage to both personal and organizational reputations. Social media provides some great opportunities, but it can also be a massive liability. Organizations and individuals should keep this in mind before posting. Remember the "New York Times Rule" and the "Karachi Corollary".

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